One of my friends has a website and he wants to do advertising on it. He doesn’t want to go through ‘Ad Networks’ in which they will pay him 40% while they get 60% and besides their rates are very low.
He got this idea. He wants to hire an Advertising Agency for his website. He want them to deal with companies in a professional manner and find him advertisements from companies. This will be like professional services and stuff. I know AnandTech has an Advertising Agency in California, somewhere.
Would it be possible for my friend to hire an Advertising Agency and then pay the Agency 20% or 30% of whatever the Agency helps him sign up with a company?
Let us know. It sounds good and practical but is it possible?