Air question about building an executable package

Hey,

First post here on the forums (long time user though - thanks for all the great info!)

I’m building an application where an administrator can choose which videos they want to include in a package and then they would build that package (executable) which they can then disseminate how they see fit.

I guess my question is: Is it even possible to have an AIR application build/create other executable files and if so, would one of you be so kind as to point in the right direction as to where to start?

Thanks so much.