Any ideas or advices on how to learn making this?

Hello

I just found out this website on a design portal : http://www.26000vodka.com/
Not my will to make any advertising,
but I’m technically wondering how were done some effects and I believe you guys have some ideas :

First, that 3d like movement depending on the mouse movement, is the movable image an external 2D swf or something created in Fireworks or something ?

When you play with the menu different contents disappear and arrives on screen without any interuption making us believe we only see parts of screen, how can this be achieve >?

Any examples for me to check ?

Many thanks.