Battle Concept: You’ve just landed a big client, and what they want from you is a new set of collateral with a fresh and exciting new brand for their company.
Your job is to create a logo for the company, a business card, letterhead and envelope treatment.
Specifics:
1: The name of the company you’re branding is LandingGear, Inc. - a manufacturer and producer of high-end sports footwear.
2: Logo can be as many colors or any style you want, but must fit into the following criteria:
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[*]Works in 1, 2, 3 and 4 colors without the design of the logo changing; If you design a 1 color - that’s fine, if you design a 4 color in Photoshop, you must make sure it scales well without you going back to the drawing board for anything but color reduction.
[*]Logo Must work in the following dimensions: 600x600, 200x200, and 80x80
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3: Logo Must complete logo, letterhead, business card and envelope designs; all three may look different, but feel cohesive as a consistent brand
4: Other collateral materials must adhere to the following corporate standards:
[list]
[] Letterhead: 8.5x11 inches
[] Envelope: Standard business 8 7/8 x 3 7/8 inches #9 envelope
[*] Business Card: Standard 3.5x2 inches, vertical or horizontal
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Tools: Photoshop, Illustrator, InDesign, Quark, Flash, Freehand, or Fireworks - basically, any industry-standard program used for this sort of thing.
That’s about it! Anyone interested?