Cognitive Computing

I saw this in todays newspaper and found the direct link to IBM’s own press presentation.
http://www-03.ibm.com/press/us/en/pressrelease/35251.wss

This is highly interesting and as stated in the paper.

“This is a major initiative to move beyond the von Neumann paradigm that has been ruling computer architecture for more than half a century,” said Dharmendra Modha, project leader for IBM Research. “Future applications of computing will increasingly demand functionality that is not efficiently delivered by the traditional architecture. These chips are another significant step in the evolution of computers from calculators to learning systems, signaling the beginning of a new generation of computers and their applications in business, science and government.”

I wonder where the first application of these computers will be?