[SIZE=2]**EBay is to launch keyword advertising - where internet users will be directed to specific auctions linked to words on the web page they are visiting.
** [/SIZE] [SIZE=2]Under the plan, site owners hosting the adverts for the online auctioneer will get a slice of the product sale price.[/SIZE]
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[SIZE=2]Called AdContext, EBay’s new system may prove popular with blog site publishers who would be able to use it as an extra generator of revenue, analysts said.[/SIZE]
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[SIZE=2]The technique of contextual advertising is already used by Google and Yahoo.[/SIZE]
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[SIZE=2]Boosting buyers [/SIZE]
[SIZE=2]Google, for example, uses text recognition on its Gmail programme to offer adverts based on the contents of emails. [/SIZE]
[SIZE=2]EBay’s chief strategy officer, Michael van Swaaij, unveiled the plan at a conference of software developers in Las Vegas.[/SIZE]
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[SIZE=2]“We want to increase the number of times buyers come to particular sites,” he said.[/SIZE]
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[SIZE=2]Examples cited of how the new system would work included a sports website that would carry links to eBay auctions for particular items of sporting equipment or memorabilia.[/SIZE]
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[SIZE=2]EBay is one of the biggest advertisers on both Google and Yahoo and the plan could reduce its reliance on these sites, analysts said.[/SIZE]
**Stolen From: **BBC News
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