Flash retrieving variable name from html

hi

is it possible to have a swf load a variable name into itself from the html page in which it is embed. bit of a shoddy explaination, but something like this;

<OBJECT “flash” etc.

  • loadswf “arse.swf”
  • param=“this is the variable that the swf needs” // or “arse.mp3”
    OBJECT>

obviously this is a fine example of html coding, but ignoring that, is this kind of approach possible? if anyone knows whether this IS, or IS NOT possible, i would be very grateful if you could share your knowledge.

cheers in advance

sifu