Flash - SEO issues from MS

[color=black][font=Arial]Taken from an article on bcental.co.uk this morning:[/font][/color]

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[color=darkorange][font=Arial]"Finally, avoid using flash or image navigation without alternative text support. For example, one of Paul Johnston’s clients, who runs a business consultancy, was getting no hits from their SEO solution.[/font][/color][color=black][font=Arial][/font][/color]

[color=darkorange][font=Arial]“The website had Flash animation as the navigation and no other way of getting around the site. It looked great, but this wasn’t getting indexed (or followed) by the search engines, so only the front page was getting indexed. Fixing the navigation so that it was visible to search engines increased the number of hits dramatically” Paul explains."[/font][/color][color=black][font=Arial][/font][/color]

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[font=Arial]From previous post I have seen on this matter Flash & SEO was a “Non issue” I thought that, that new gizmo that Macromedia had bought out for Search Engines had got round this problem.[/font]

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[font=Arial]Finally – what do they mean by “”[color=darkorange]without alternative text support?[/color]”[/font]