Giving an Award to a Site

I realy dont understand why some bad looking sites get the best awards, I do not know how do mods pick the site whats the things do they see, is it how many contents there is in the site or how cool and nice it is, or maybe the art work and sound how the designer spent many hours day and night for this site.

How do they pick a site ?

In the SOTW in the rules

“6) There will be a private poll among the moderators and a winner will be announced.”

So the Mods will choose one of the sites but thats personal, I dont understand how they get this togather. :sigh:

If you can explane more.

Im not just talking about Kirupa forum, also other forums…

Thank you