Help - defining eventHandlers for dynamically created movies

I am dynamically creating movies, and I want a specific load function and mouseUp function to be applied to each instance,
my code however, doesn’t work so far - the trace never shows up
any ideas?

createEmptyMovieClip(“side”,9);
loadMovie(“image.jpg”,_root[“side”]);

_root[“side”].onLoad = function(){
trace(“hi”);
}