Hisense lowers RGB LED TV prices sharply

The Hisense UR9 - the first RGB LED TV to be released this year - is now available for much less than originally revealed.

Wait 40% off basically at launch is such a weird signal — either the “original” price was pure marketing, or sales were rough out of the gate. makes me nervous about early-adopter tax on TVs in general.

Yeah, a launch “sale” that deep basically trains everyone to wait, and then the only people paying MSRP are the impatient and the uninformed. It’s less about early-adopter tax and more about the brand telling you their sticker price isn’t a real price.

It does make the MSRP feel like a decoy, and that’s hard to unsee once you’ve watched a couple cycles. The weird part is how it shifts the “real” price discovery to deal forums instead of the shelf tag, which is a pretty hostile experience for normal buyers.

Yeah the “real price is somewhere else” feeling makes the product seem kind of cheap even if it’s good. it reminds me of outlet malls where the tag is basically theater and you’re supposed to feel smart for hunting.

It really does turn into a trust thing. Even if the panel’s actually nice, my brain just goes “cool, so what’s the actual price and why are we doing this song and dance?”

Makes it hard to hype to friends too, because you end up sounding like you’re pitching a deal instead of a TV.