How to embed flash into html

I know you can use the html export button in flash.
But is there a cleanier less confusing method of embeding a .swf into html.
I want to implement a side nav on my html site, so i would want something that is a little bit more organized.

[search]swfobject[/search]

Directly code the .swf into your HTML file. The <embed> tag should work.

P.S. It seems that I have asked this question before…

You don’t want to risk that your flash does not show in some browsers so:

I would recommend SWFobject to embed your flash. Standard compliance, version checker, alternative content and much more.