How to make this effect in Photoshop?

I want to create a similar ‘behind’ effect as the Ring (the scary movie, or not scary whatever) movie’s logo but I can’t get it just right. I think I am on the right path using Ripple and Blur-Zoom but still… can anyone give me a hand?

Here is a sample of the logo. I want to have that sort of light effect coming through an object.