HTML text to SWF/Non Web Safe Fonts

Let me apologize from the get-go because I’ve been having trouble describing what exactly it is I’m looking for…

I know it’s possible to use more than just web safe fonts in your HTML pages these days by using SWFs. What is this technique called?

Please visit this link for an example. It seems they are displaying Gotham Black for the Title and Headlines.

Any tutorials describing how this is done would be much appreciated, as well.

Thank you everyone.

Anthony