I need some help with an effect

Hi, Ok i have been having a big problem doing an effect. I was wondering if someone can show or tell me how its done.

the effect i can’t describe but i could show you what i mean from a web site where the effect is used. The 2 images of the person standing before they appear they do like some flashy effect. Thats what i am trying to do.

Well if you see what i am talking about please help

Thanks alot
This is the web site that i am talking about

http://www.surf108.com/intro.html

The people that appear are not in the original photograph. They’ve been illustratated on top of it.

They are most likely graphics that have their opacity being animated.