If you could design the logo for a famous brand

If you could design or redesign the logo for a famous brand, what would you do?[/SIZE][/FONT]

[/FONT][FONT=Verdana]It could be anything from a simple re-imagining of a past/current logo to an entirely novel idea.

What brand would you choose and how would you do it?

Design your logos and post them in this thread, preferably with a short explanation of why you selected the brand and what you’ve done.