Howdy everyone 
I was thinking today of making a new logo/crest. Got me to thinking about possibly re-branding my personal company (currently Icy Penguin).
I’m kinda bored of it and don’t really feel it reflects me very well. It also doesn’t seem very professional (it’s a “fun” branding, which I like, but it lacks the professionalism/credibility).
It wouldn’t be much of a big job - just make another logo, redo my business cards, and of course a basic update of the portfolio.
I’ve also wanted a more simple but provocative name - something that would make a cool typographic logo - like “only design” or “o.k. design” or “sans design” (all already taken - bad connotations to all of them but you get my drift) or something quick like that.
Any of you guys ever re-branded? Is this a route I should go?
Let me know what you think; thanks.
List of ideas:
- “Design ex Machina” (ex Machina is used by a number of companies, including a marketing company - so I don’t know if it would work. sounds cool though)
- “if-in-it” - play on “infinite”, kinda has a coding allusion to it
- “much”, “take” - an everyday word in a different context
