The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site.Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own.In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this.Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.
