Drunknmunky are an urban brand with strong ties to underground music and culture and a loyal following amongst the streetwear fraternity.
They wanted to provide some digital engagement with their audience as the first phase of a digitally focused 2010 for the brand.
Taking the brand’s twin influences of contemporary street culture and ancient martial arts philosophy, we created a cut and paste street scene for users to explore complete with locations that showcase upcoming collections and sponsored artists as well as brand history and philosophy.
