[FONT=Arial]In Britain the initiatives undertaken since the end of the Second World War for promoting tourism are relevant even now. Perhaps, nothing noteworthy has been done since then. In fact, no major change has taken place in the tourist organizational set-up since its emergence as a separate department in the late 1950’s except minor expansions here or there.[/FONT]
[FONT=Arial]In our opinion a single National Tourist Authority vested with the responsibility of promoting ‘market approach’ is the need of the hour. The authority should have representatives from the private sector that are engaged in the travel industry and one representative each from the ministry of tourism British Airways and other leading firms that are part of the travel and tourism industry.[/FONT]
[FONT=Arial]Responsibility, authority and accountability would naturally, be centralized in one organization. Obviously, such an organization would be economically more viable and would be financially stronger. Thus, the organizational structure of tourism requires a great makeover. An in depth study of the different quantitative and qualitative dimension of British tourism will help to make the necessary amendments.[/FONT]
[FONT=Arial]In [/FONT][COLOR=Magenta]Blackpool Guest Houses[/COLOR][FONT=Arial] owned and managed by the private organizations and trusts have made significant progress and have gained a major share of the tourism revenue. Due to the immense profits generated some of these guest houses are even trying to set up franchisees in other countries. [/FONT]
[FONT=Arial]The Blackpool area has never witnessed such a development until recent times. This area with a large immigrant population was considered as an area that may not be attractive for the international tourist. All that have changed and now the guest houses in this area are witnessing feverish pace of infrastructure development.[/FONT]