Reading this and I keep getting stuck on the same thing: Bluesky’s actual innovation is the protocol layer, but nobody joins a social network because the protocol is good. They join because their friends are there and the feed works.
Schneider can fix messaging, but the AT Protocol is fundamentally invisible to users. And it stays invisible only if everything else is frictionless. One bad algorithm week, one moderation stumble, and people don’t blame the protocol architecture. They just leave.
source: Bluesky CEO Toni Schneider wants to grow the platform and the protocol | The Verge
