Some helps needed

i wanna create a flash with animation from my 3DS Max, its just a character for my web. i wanna animate in the way that the character bring out frame/doing some action to get my page load when clicking on a link.

i have 2 examples.

i think this creator use 3d or something. is there anyway i can do the same with my character? hopefully there is a useful tutorial somewhere on the web. and hope someone can help me too. thanks a lot.