Text does not render as html

As the heading suggests, I am trying to have flash render my dynamic text as html and it refuses, it spits out: “This is <b> bold text </b>” showing the tags instead of actually making the text bold. I have tried setting it to render as html both by clicking the button and by typing it in script, and it still refuses. I have followed the most basic of online tutorials and yet it does not do it for me! Any help will be greatly appreciated!