Hi,
First of all let me introduce myself: I’m (almost) 23 years old and I’m currently studying Communication & Multimedia Design. Next school-year I have to make a research thesis about a “new media” subject.
But I’m having difficulties finding such an subject that also interests me and it has to look good on my resume
( :hugegrin: ).
I’m interested in advertising and marketing communication strategies but I also would like to do something “designish”.
So I came up with this title for my thesis: “The impact of interactive advertising”. With the new interactive television and so on this could be a good subject, no?
But after looking and browsing on the World Wild Web, I couldn’t really find good resources on this topic.
So do you guys know anything about interactive advertising? Websites? Companies? Books? …?
Or do you guys have other ideas for a subject on “new media”? Because I think it’s really difficult to find a good subject for my thesis…
Thank you very much! Pete Zahut :love:
