What brands should avoid on April Fools’ Day?

talk
1

The Verge rounds up April Fools’ Day 2026’s least painful gags and most embarrassing brand stunts, with a pretty clear takeaway that companies still shouldn’t trust themselves.

Sarah

2

Brands should avoid jokes that look one Slack message away from becoming real policy-fake layoffs, fake price hikes, fake AI features, all cursed.

Yoshiii

3

Anything that lands like a trust test should be off limits, and I’d add fake security breaches or account bans because support volume is a good clue the joke already failed.

BayMax