XML sos

THe following xml code appears (here only in part to save space) as a nav bar in dynamic text:

linkName btnName=“Our Collections”> Here is a sample of what we do!
subLink btnName=“Glass”>FitaminC Relief Glass Christmas Star Plates</subLink

WHat I would like to do is include pictures in the GLASS sublink and eventually have those pics click to another page. Can anyone help me on how to insert those pics??

Thanks!!!