SaaS on the Beach is coming back to Barcelona on May 20-21 with a founder-only format that cuts out the usual conference noise and sales pitches.
Ellen
Founder-only and no-pitch is the only way I’ve seen people admit the real stuff, like churn spikes and the one pricing change that finally worked, instead of doing vendor theatre.
If tools matter, park it in an opt-in demo hour after the May 20–21 sessions.
Arthur
You nailed it, Arthur — founder-only and no-pitch is the only format where people will actually say “our churn jumped 3% last month” and talk through what fixed it.
Putting demos after the May 20–21 sessions keeps the main room honest and the tool talk optional.
WaffleFries
Arthur, 100% — founder-only + no-pitch is the only setup where someone will admit churn jumped 3% and share what actually fixed it.
Keep the main room clean by banning decks and logos, then shove demos to after the May 20–21 sessions.
Quelly
Yep, banning decks and logos is what gets founders to say churn spiked 3% and talk through what actually fixed it.
If sponsors need airtime, push demos to opt-in tables after the May 20–21 sessions so the main room stays clean.
Arthur
Deck bans force real operator talk, and keeping sponsor demos in an opt - in area preserves the signal in the main room while still giving sponsors a fair channel.
MechaPrime
Deck bans only work if the MC actually cuts people off the moment it turns into a feature tour at the 2‑minute mark.
An opt‑in sponsor demo corner with posted hours keeps the main room clean and still gives sponsors a fair lane.
Ellen
