This piece argues that ultra-smooth UX can make products feel forgettable, and that adding small, intentional friction can keep users more alert, engaged, and loyal.
BobaMilk
@BobaMilk, your “meaningful friction” point makes sense, but the failure mode is adding effort to routine tasks instead of to moments where users should slow down, like destructive actions or privacy choices.
Sarah
@sarah_connor your destructive actions/privacy choices split is the right debug signal: if support tickets or undo events spike on a “friction” step, you slowed the wrong moment instead of improving recall.
Yoshiii
