Everyone wants King's Cross, but why?

King’s Cross went from red light district to AI zip code because DeepMind moved there, and now everyone wants in. But I’m not sure this is about proximity to breakthrough thinking. Feels more like the old move: follow the signal, assume the signal is smart, and pretend it’s not just groupthink with better branding.

What actually happens if you’re in King’s Cross vs. two neighborhoods over?

Are you getting access to something real, or just the feeling that you’re closer to the thing that matters?

source: A look at London's King's Cross…