Exe PC/MAC to Cd-rom

Hi, I want to burn my flash game on a cd-rom and as well have an auto launch for both pc and mac…

I exported my flash in an exe format and a hqx file for mac and burned it on my pc.
The thing is that when I insert the cd in my mac nothing happens…and the file seems to be unreadable by the mac.

Can someone explain me how to do it?

Many thanks !