If AI answers everything, what happens to the open web

This NYT piece on Google and AI overviews made me think of kirupa’s old point: if the answer shows up in the search box, nobody ever visits the site.

It feels like the web turns into a data mine and a receipt printer. Creators still pay for hosting, writing, and maintenance, but the reward loop gets cut.

If you run a small site, have you seen traffic dip since AI summaries started showing up?

Source: https://www.nytimes.com/2026/07/20/technology/google-ai-open-web.html