So retailers are now scrambling to make their sites rank in ChatGPT and Gemini results, which is just SEO for someone else’s storefront. But here’s the trap: they’re optimizing for algorithms they don’t control to drive traffic through interfaces where they lose the customer data they actually care about.
This is different from going mobile-friendly 15 years ago. Back then, the web was still theirs.
source: Retailers are updating their websites to rank highly in…
