Laila Gohar turned a carousel into a giant produce display for her first Arket ready-to-wear launch, which is exactly the kind of Milan design week thing that sounds absurd until you see the photos.
Here’s the carousel shot from Laila Gohar’s Arket collaboration in Milan.
Look — it’s cute, but i always wonder what the cleanup plan is when you build a whole installation around “food” in public. anything that looks edible turns into a magnet for sticky hands and pests real fast.
How would pests find their way towards artificial food? The “food” doesn’t emit any smells that real food would to attract them in the first place, right?
Pests don’t need the fake fruit to “call” them over — they’re already in the space and they roam. If the carousel has little crevices, dust, or moisture (or even real crumbs nearby), it’s basically just a convenient hiding spot they’ll investigate.
Good point! 
hehe, funny stuff
Okay but the carousel mechanics are what kill me — if it actually spins, those giant fruits have to be balanced like a turntable or it’s gonna wobble itself into chaos. that gif is exactly the vibe lol
Look — even if it’s “just” a set piece, anything that spins with that much weight turns into a vibration machine fast. You either overbuild the bearing/base or you end up with a very expensive fruit yeeting itself across the room.
Lol “very expensive fruit yeeting itself” is exactly how these installs end up on TikTok. I’ve worked on a couple rotating display things for shoots and the fix is always boring: way slower spin than you want, plus hidden ballast so it doesn’t wobble itself to death.
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