Load external JPG with fade in effect on button mouseover

I’m wanting to replicate the transition effect when pressing each section button on http://www.kenzo.com/kenzo.htm

The effect is a fade in of the background image, then on button press down text box / animation image appear / background stays visible.

How do I do this effect / sequence but keep all the image files external

  • the animation image probably as external SWF
  • the background image as external JPG
  • the text box as external SWF with text from XML file
  • the site menu as separate SWF

Help??