Logo help

1

Okay, #1 is the original that I scanned in. The client doesn’t really want to stray from the layout, he just wanted to change the little cheesy graphic in the top left corner of the card, and organize the bottom text better.

So #2, I finagled quickly, using (what he suggested) a simple snowflake and “grass or leaves”. I used Impact and Adobe Caslon. Wasn’t diggin the square at all, so I’m now onto comp 3.

#3Figured I’d use the graphics in circles to convey typical landscape architecture better, and change the Adobe Caslon to Trajan Pro.

He’s becoming more of a salesman for his business since it is growing considerably, so the I want the card to reflect professionalism, and foward thinking. I’m pretty confident with where #3 is going.

Let me know what your thoughts are. Should I continue down the path of #3 #2? Scrap everything? Combine elements?
Thanks guys.

2

you´re definitely in the right path, I like #2 but the 2 elements inside one square…mmm, they dont look good together like that, in the other hand #3 is the one, simple and gets the job done :slight_smile:

3

Thanks for the input berk, I’m with you on the square…not feelin it.

4

i rekon…that the second one is better… the third feels a lot more ‘corporate’ and the guy is a landscaper not a venture capitalist!

it made me chuckle when i saw ‘snow management services’…nuff said

try the circles with the layout of the second one, id like to see that…good start tho

5

agree with the comments about the “corporateness” of the 3rd. also as a suggestion why not “combine” the 2 circles a little (kinda like a figure 8)

6

Nice. I definately like the circles in #3, but I agree with billy that it may be going too corporate.

7

didnt read everyones replies, so forgive me if I am repeating here:

I think they are both visually pleasing, but I like #3 better. Seperating the grass and the snowflake plus giving them different colors is right on - it sticks with the idea that he offers two different services and the color help imitate the different seasons he offers them in. The typo is nice, plain, simple, organized and clean. I would say #3 is a taker, time for print! Good job.

Peace

8

As with all the posts on the “too corporate” tip of things. Do you not know that there are many, many Landscape design companies within the Fortune 500? “Snow Management”, well when you just plow it, your a snow plower, but when you plow it, bring in landmovers to load it into dumps to haul away from sites, I’d say that is “managing snow.” I’m looking for critique on what is set out to convey in the design. Not rip on your local “land scraper” time.

9

Thats not a bad idea, do you have any examples of what you mean? I’m thinking maybe a swoosh that kind of flows through the 2 circles kind of like an infinite symbol. Next chance I get, I’ll post something.
Thanks for all the replies thus far.