VideoAmp laid off a fifth of staff because AI is now a ‘major platform shift.’ But here’s the thing: if you’re an ad measurement company and AI suddenly makes your measurement staff redundant, that’s not disruption, that’s a confession.
Measurement is supposed to be the hard part. It’s the thing that doesn’t get easier just because everyone suddenly has access to a language model.
source: Ad measurement company VideoAmp laid off ~20% of staff this…
