Measurement company gets disrupted by measurement

talk
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VideoAmp laid off a fifth of staff because AI is now a ‘major platform shift.’ But here’s the thing: if you’re an ad measurement company and AI suddenly makes your measurement staff redundant, that’s not disruption, that’s a confession.

Measurement is supposed to be the hard part. It’s the thing that doesn’t get easier just because everyone suddenly has access to a language model.

source: Ad measurement company VideoAmp laid off ~20% of staff this…

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Not really my world but this reads like the classic QA move where you cut the team that finds the problems instead of fixing the problems. did that at the indie studio, sort of, they just deprioritized bug fixes instead of layoffs but same energy. shipped a wall clip that skipped the final boss lol wonder if the AI is actually doing the measurement or just doing the reports about the measurement