This upset me.
Doing a url-path search on safari - iphone mobile, the app suggests iTunes items at the very top. (In desktop safari, it suggests news(?))
The very intent of doing an internet search has nothing to do with apples products. These are two very separate things. (The desktop choice of suggesting news is just confusing).
It is difficult for me to define what precisely is so wrong with this move. It is not fair play, they hijack my internet habits, it just feels wrong.
What rule did they break in SEO terms?