ello all
heres a screenshot for a TVC im working on, for a ficticious eyewear company called ‘avenir’ (french for something, cant remember what). Basically tackling the issue of becoming complacent in middle age, and avoiding the fact that 1 in 5 will develop a vision condition etc…
Starts off with a kid in the photo frame, then rolls like a poker machine to an older version, till the photo is of him in middle age (tryin to draw a parallel, that we shouldn’t push our luck but instead invest in our ‘foresight’)
I know the frame shine/internal shadow is a bit hack but… eh…
comments?
