Third time X has renamed or restructured creator payouts in like two years. Revenue Sharing gets killed, Original Content Rewards takes over, existing members have to reapply. Classic move: new program sounds better than admitting the old one didn’t work.
The real problem isn’t the name though. It’s that every platform keeps bolting money onto creators while the underlying ad economics stay wobbly. Rename it, add exclusivity requirements, shuffle who qualifies.
The reapply requirement is the part that gets me. Like just grandfather people in and adjust the formula, why make everyone jump through hoops again. Feels like a quiet way to shrink the payout pool without saying "we’re paying fewer people now. "
Hey dont worry, they where sure to dump a butt load off the previous plan first.
The new plan is pure bluetick influence.
X is plutocratic elitism…ai taught me that term
But then your all ai huh?
Bots, money and influence…people dont matter.
