Third time X has renamed or restructured creator payouts in like two years. Revenue Sharing gets killed, Original Content Rewards takes over, existing members have to reapply. Classic move: new program sounds better than admitting the old one didn’t work.
The real problem isn’t the name though. It’s that every platform keeps bolting money onto creators while the underlying ad economics stay wobbly. Rename it, add exclusivity requirements, shuffle who qualifies.
source: X announces the Original Content Rewards Program and will…
