a friend of mine wrote this…I thought it was pretty funny.
Some thoughts on marketing (from a woman friend)
Over the years, people have often asked me to explain the
various concepts of Marketing Communications. The following
analogies might help clarify the “tools of the trade.”
You see a handsome guy at a party. You go up to him and say,
“I’m fantastic in bed.” – That’s Direct Marketing.
You’re at a party with a bunch of friends and see a handsome
guy. One of your friends goes up to him and pointing at you
says, “She’s fantastic in bed.” – That’s Advertising.
You see a handsome guy at a party. You go up to him and get his
telephone number. The next day you call and say, "Hi, I’m
fantastic in bed." – That’s Telemarketing.
You’re at a party and see a handsome guy. You get up and
straighten your dress. You walk up to him and pour him a drink.
You say, “May I,” and reach up to straighten his tie brushing
your breast lightly against his arm, and then say, "By the way,
I’m fantastic in bed." – That’s Public Relations.
You’re at a party and see a handsome guy. He walks up to you and
says, “I hear you’re fantastic in bed.” – That’s Brand
Recognition.
You’re at a party and see a handsome guy. You talk him into
going home with your friend. – That’s a Sales Rep.
Your friend can’t satisfy him so he calls you. – That’s Tech
Support.
You’re on your way to a party when you realize that there could
be handsome men in all these houses you’re passing. So you
climb onto the roof of one situated toward the center and shout
at the top of your lungs, “I’m fantastic in bed!” – That’s Spam