Magazine ad for dental instruments

This is an ad I’m working on for dental instruments made with ‘XP Technology’, a surface-engineering process that makes them sharper overall, and last longer with no sharpening. Anyway, my idea was to create a “flow chart” of benefits of using this product, and this is what I have so far:

http://www.am-eagle.com/images/XP-Full-Page---April-2007.jpg

I’m not too happy with the font and color… I’m trying to make it attractive and eye-catching, but it needs to be very clean and professional.

Keep in mind this is not intended to be a “WOW IT’S BEAUTIFUL” type ad… Just something that effectively and professionally delivers information…

Thanks for the help, guys!

EDIT: The “XP Technology” logo and the American Eagle logo are pre-existing… not my design.