Name & URL critique

I am starting a new interactive media design organization for non-profits. I own this domain (not yet live):

gr.aphi.cc

and would name the organization the same as the domain name (or something like gr.aphi.cc interactive).

HELP! I need your input. Is it too cute, too hard to remember, cool, ridiculous, excellent, etc. Please tell me why you have that particular opinion. I need to decide fairly soon whether to stick with it or start over in the name game.

Thanks! – Jon