Personally, the way the restaraunt industry is run is, in one word: INSANE!!!
It doesn’t make any sense to me.
Here I am, a big-shot company owner, and I need to hire some customer service/sales employees. So, unlike a normal company, which will pay, say, somewhere around $8 - $10 / hr to their customer service/sales employees (okay, I’m being a little gererous), I decide to pay a measly amount of change - less than $3.00 usually, and tell them that the rest of their paycheck is directly determined by how generous the customer is after - and this is the real kicker - after they have already paid the amount on the bill for the goods and services rendered!
Any corporate type business person would probably look at this, and spit Starbucks all over the screen in shock, and amazement. Well, hypothetically anyway - they could prefer Krispy Kreme’s Coffee.
Now, I can see some bit of logic behind this thinking - the employee may be compelled to do a **** good job, and try to get that extra 5+% or so, but as most of the posts above mine mentioned - this is rarely the case. Instead, the employee, and usually the company itself act as if they are entitled to an extra compensation, for what is to me, not very much work, and when they don’t receive what they feel is up to their expectations, they are insulted, or whatever. I dunno, it seems like the system is flawed somewhere… let me try to analyze this another way - lets try comparing it to another system.
Lets say I’m thirsty, and their happens to be a gas station just down the street. I run in, grab a Dew from the fridge (anyone try that Pitch Black yet? Great stuff!) Step up to the counter, and pay my $1.19 to a clerk who gets paid a minimal - yet adequate for the job - wage to accept my money, and leave with my carbonated beverage needs fulfilled.
Now, lets apply the restaraunt philosophy to this equation:
I get to the store - and keeping it somewhat parralel to the way a restaraunt works, lets say that all the soda is kept in a back room. I go to the counter, and ask for a Dew, which the clerk dutifully retreives for me, then asks me for the same $1.19 - plus %15 gratuity. Now anyone who knows any math should be able to tell you that %15 of $1.19 is $0.1785 - roughly 18 cents, bringing the cost of the soda up to a whopping $1.37!!! Outrageous!!! Okay, not really, but what would the logic be behind this? So I ask the clerk - why the gratutity? Isn’t it enough that I pay the asking price of the beverage - a price, I might add, which already includes bit of mark-up for overhead, and profit to the business? And the clerk will proably reply: I only get paid $2.20 / hr, and live on tips, plus, I retreved the soda for you. To which my reply would have to be: a: find a better job, and b: is it really that big a deal to take 3 steps?
Obviously, the model doesn’t work outside of the restaruant setting… and I really don’t think it fits inside it either…
If I go to a restaraunt and order a soda, there’s not much difference from the above example: The price is about the same (sometimes more), though they do (sometimes) give free refills. And a (supposedly) cheerful, and pleasant server brings it to you. I honestly can’t see enough difference to warrant such a drastic change. The only thing that I think can possibly account for the way the gratuity system works, is that it has been around so long that its simply accepted as normal (a problem for a lot of bad things, like smoking, for instance).
Ideally, if I go to a restaraunt - lets say a relatively fancy one, like a Houlihans, if I order a burger, a salad, and a drink, I should pay for the service with the meal itself, and if the service is above and beyond normal, then it should be up to me if I want to add on a little extra for the server - all of which should go to the server, not anyone else. This makes more sense to me. Perhaps it would mean that I pay a little bit more for the burger - but not a lot more. Plus, it would mean that if I decide to tip the server, it would be more in the range of say %5 - %7, roughly, but that should be a BONUS to their normal paycheck of $6.50 or whatever, because, essentially, that’s what gratuity MEANS:
A favor or gift, usually in the form of money, given in return for service.
It honestly makes no sense whatsoever to make the employee feel they are entitled to a Bonus - it puts them almost in a battle with the customers.
Now, those of you reading my lengthy post who work for tips are proably saying to yourself: "%5?! you only want to pay %5!?!?!"
But again, I want to point out that - in my opinion - a server should get paid like everyone else. I show up to work everyday, therefore I get paid a standard wage, which is enough by itself (in theory) to live on. Why should it be any different for a server? They show up to work, and work just as hard - if not harder - than a lot of other people out there. While I don’t feel that they are nessecarilty entitled to a huge tip, I do feel they are entitled to a normal paycheck, with normal wages.
I think I’ve pretty much exhausted my thoughts on the matter - and I apologize if they seem to jump around, without making a whole lot of sense - I just got home from work (its now 8:13 am), and I have only had about 2.5 hours of sleep since getting home from work yesterday. My brain is a little fried right now… I’ll try to ammend this later, if I notice too many inconsistancies…
I do want to add a quick quote from an article I just read yesterday which I think can add a small ammount of insight to the matter of the so-called: "obligated gift".
A related phenomenon, called ‘behavioral contrast,’ occurs in chimpanzees, among other species. A chimpanzee is doing a simple task such as pulling a lever and is being rewarded with pieces of lettuce, which they like to eat. After doing this for a while, one pull is rewarded with a grape, which they really love to eat. On the next pull, the chimp is given lettuce again and they get very upset, throwing the lettuce at the experimenter. They were perfectly happy with lettuce before, but the presentation of the grape creates new expectations and when those expectations aren’t met, frustration and anger invariably results.
-from ‘Behavioral Game Design’, written by John Hopson :: http://www.gamasutra.com/features/20010427/hopson_02.htm