Some of you will remember my work I’ve been doing for HB Media Group and their branding. I’ve made a few posts about it here, and I posted about how they had decided to go with the identity I created for them:
Well, since this, the company’s kinda’ been givin’ me the cold shoulder on continuing with the branding process. Documents need to be created, datasheets, a style guide, and so on, but I haven’t been commissioned/contacted to do any of it yet.
So, I get this email from a project manager at HB Media Group, and found out she’s been designing “sell sheets” and collateral pieces to go with my brand. What she sent me is solid enough on it’s own merits, but when you look at it with the business card/letterhead - it just doesn’t flow. There’s no sense of consistency in the design, or the typograph (notice the letterhead says TEL and the work done below said VOX). Worst of all the “sexy” curves are gone, and there’s about 6 different versions of the logo. Not a good idea when you’re launching on a regranding campaign.
When I started work on the collateral, their desire was “flexibility and change, exciting and unique” - which I didn’t feel the work below by the other designer really conveys.
http://www.mywebfile.com/q/brand/sellsheets.pdf
Well, I freaked out when I got this, because I had something very specific in mind. I wanted to make a nice use of whitespace, I wanted to keep the curves, but use them in different capacities and really expand the brand into something that could be applied to numerous situations. Most of all, I wanted to keep the colors, fonts, and design consistent with the business card and letterhead, so that when they were put together in folder, they would gel seamlessly.
Which leads me to the work below:
http://www.mywebfile.com/q/brand/hb_corporateoverview.pdf
I’m happy with the design, but am more than open to suggestions about what may make things better. I really wanted to keep things different and exciting, while keeping a sense of professionalism.
Feedback?
:pope:
